Luxurious Cosmetic packages
These luxurious cosmetic brands’ packages were designed,
when I worked at the most significant cosmetic company called Amore Pacific in South Korea.
Each brand has its own identity, and various collections should respect the brand identity.
LIRICOS Marine Plus
LIRICOS is one of a luxurious cosmetic brand by Amore Pacific in South Korea. Marine Plus line was launched for women between 20 to 35 years old who have sensitive skin. It was designed to show young and sophisticated mood and represent hydrating and moisturizing using deep sea water and dead sea salt as main ingredients. I highlighted them in these graphics.
LIRICOS Marine Plus Capsule Water
Marine plus capsule water is beauty water containing mineral, vitamin and other nutrition for women who care for their health and well-being. When it is opened, a powder capsule in the lid pours out in the bottle and changes the colour of the water. I designed these graphics by spreading and mixing powder with water. It represents not only a fresh and bright but also refined image of this brand.
LIRICOS Marine Hydro Ampoule
I emphasized the concept of the moisturizing ampoule of LIRICOS. It should reflect clear and cool deep sea water, which is the purest water in the earth and the main component of the ampoule.
HYOSIAH Green Purebean
HYOSIAH is one of the luxurious brands by Amore Pacific in South Korea. The main ingredient is fermented soybean extract called CureBEAN™ which is inspired by Korean traditional fermented, healthy food like ‘Gochujang(Red pepper sauce)’, ‘Doenjang(Soybean paste) etc. Therefore, this brand shows Korean curves and classic packaging and graphics. Green pure bean is for women between 30 to 40 ages who have sensitive skin. Colour variation represents mild and soft green.
HYOSIAH Soothing Soy Jelly
This product is the first launched for TV home shopping by HYOSIAH. It is a multi cream for day and night to make your skin elastic, moist and smooth by shape memory polymer cream. It has to maintain brand identity by colour and graphics and difference from other lines by shape.
HYOSIAH Cleansing Tissue
It is included in the cleansing line so has the same brand identity by other cleansing products. The colour represents mild and soft soybean extract.
V=B Program Season Tumbler
V=B program is an intelligent beauty food brand by AMORE PACIFIC. Nowadays, people consider not only outside of beauty but also inner beauty because attraction is based on health. There are many kinds of teas, drinks and waters for every day. At the same time, using tumbler is typical for the environment. By this trend, this brand prepares a seasonal gift for the customer. The graphic shows fresh flowers and spreading ingredients in our body.
HERA Biogenic Powder Ampoule VMD
This is a whitening ampoule which is a separated transparent ampoule and vitamin C granules. When you push the button, two different materials are mixed. I designed VMD for this product and express the moment when the powder activates into the ampoule. I focused on pearl granules and brightening effects. It should be elegant and luxurious but not too complicated in a department store.